To increase the traffic for their fan page, Abbott Grow briefed us to brainstorm an idea for social engagement activity. The idea must be linked with the brand's characteristics and also simple enough so everyone can join. 

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That's why we came up with a Hi-5 movement and turned it into a key action for our idea. A very simple action, everyone can join, easy mechanism and good for the development of children's height. We kicked off the activity with a digital clip, which talked about the dreams of children, why they want to be tall and parents must be the one who help them achieve their dream by joining our activity

SOCIAL POST